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Window Display Design
As a key factor in a shop's success, the shop window and its decoration help to attract passers-by to the shop. To help you create a unique style for your business, CTN offers decorative covering solutions to enhance your shop window styling.
THE IMPORTANCE OF POS / WINDOW DECORATION
Defining all the advertising materials that can be found at the same physical point of sale, Point of Sale Advertising (or POS) aims to promote a brand or product in order to encourage the consumer to buy it. Several studies tend to show that signs with a physical window have only three seconds to capture the attention of a passer-by. As the shop window is indeed the first point of contact between the potential customer and the business, it is fundamental that it is properly highlighted. To do this, it must not only be dynamic and attractive, but also tell a story in order to reflect the image of the brand. Its layout is therefore essential to give visibility to its products.
CORRECT SELECTION OFTHE ITEMS PRESENTED FOR AN EFFECTIVE SHOP WINDOW DECOR
For this to happen, store managers must make their shop window as attractive as possible. They must think carefully about selecting the product(s) they wish to showcase. These items must be gratifying and attractive, to attract potential customers.
WHAT SOLUTIONS CAN YOU FIND AT CTN?
What a shop window promotes is an essential factor, but it is not the only one. The shop window itself is also very important. The content is certainly more important than the container, but even so the latter must not be neglected. This is the setting in which the merchandise is arranged. It is the same for a window display, which must make the items it presents even more attractive. This is why it is important not to neglect its decoration.
Fortunately for store managers and specialists, there are many ways to take advantage of a shop window.
One of the easiest ways is to regularly renew its content. In this case, it is a question of surprising passers-by, of encouraging them to linger. If the shop window remains the same for too long, these same passers-by will get used to it and will not even bother to look at the window. If, on the contrary, it is modified at regular intervals, those who pass by on the street will take a quick look to see "if there is anything new". Especially if the shop window is used in particular to present promotions, sales, etc. In addition to the change of products, changes to the shop window itself can also attract attention. To do this, there are a large number of objects and devices, thanks to which a shop window can be given a new look. With shop windows, which are most often fixed to walls, it is, for example, possible to dress up the shop window and display promotions. As their name suggests, displays are used to present products. Steles go even further, and make it possible to raise the products to place them at the height of passers-by. A very effective way to attract attention, even from those who pass by quickly.
Thanks to the furniture — tables, chairs, shelves, armchairs, sofas — it is easy to develop sketches, which feature models. A very effective solution for furniture, as well as for ready-to-wear, among others. Decorative objects can also complement these decors, such as frames, in which it is convenient to display messages. Lamps and garlands participate in the luminous animation of the shop window. Kakemonos, easily set up and renewed at the bottom of the shop window, are useful for dressing up the shop window and highlighting certain promotions. It is even possible to decorate the shop window itself, thanks to window stickers. With these transparent plastic films, glued to the inside of the display, store managers can display text in the foreground, without obscuring the display.
As for the other surfaces of the shop window — floor, walls and ceiling — they can also be decorated.
CTN PRODUCTS FOR QUALITY SHOP WINDOW AND POS DECOR
An event specialist, CTN provides a wide range of materials to cover, adorn and decorate any type of surface for exhibitions, fairs, theatres, receptions, etc. CTN also offers its expertise to specialists in shop window and POS decoration. All classic materials are available, such as Rewind® recyclable carpet.
Others are more original, such as coverings of checkerboard imitation vinyl flooring, stone, pavement, waxed concrete, mirror, or turf. Complete and varied, our carpet collection comprises a wealth of ideas to fit out your floor according to the theme chosen. Our different colours and finishes allow you to create customised carpets to harmoniously associate your floor with your decor.
CTN also has a rich range of fabrics suitable for shop window decoration. Whether to cover elements of decor or wall murals. These 100% fireproof cotton fabrics are available in a wide range of colours, or just plain. They can be laid, stapled or sheathed. Brushed cotton, sheer fabrics, felt and faux leather offer impeccable quality and visual rendering. The fabrics offered by CTN are available in nearly 40 shades, which is a considerable asset in the practice of your profession as a decorator, interior designer or set designer. The company can also provide printed fabrics, including a red brick wall, a natural wooden surface and a wall covered with virgin vines. The company also sells glittery fabrics, which are particularly suitable for the end of year celebrations. Note: these glittery designs are also available on self-adhesive supports, which are more practical in certain configurations.
For the development of displays and showcases, CTN also recommends the use of natural materials, such as sisal, cork or seagrass. With the El Karton range, professionals have a perfect material for making window decorations. Honeycomb cardboard has many advantages: it is easy to work with, lightweight and yet very robust. For the bottom of the showcases, CTN offers Bandoxal, a plate of anodised polished aluminium. This material, stronger and safer than glass, reflects images almost as well as a mirror. With laser cutting, CTN is able to provide Bandoxal in any size, in any shape.
With more than 2000 stock and order references available quickly from our warehouse, in the Paris region. We are very responsive and offer you the best possible lead times for all your projects. You can also organise the collection of your orders directly from our warehouse, or request their delivery, which will take place within a maximum of 72 hours, in metropolitan France. In the event of an emergency, our courier service can be used.
SERVICES SUITABLE FOR SHOP WINDOW DECORATION
Printing
In addition, our carpet, fabric and vinyl printing service allows you to customise the floor of your showcase with a logo or the name of a brand.
Format cutting workshop
In order to offer you tailor-made items perfectly adapted to the design of your window, CTN has a tailoring workshop. Special dimensions, special shapes or specific requests: many solutions are possible to customise your supplies, whether to create carpets, curtains or drapes.
From products to standards
In addition, the products offered on the CTN catalogue are fireproofed, a real guarantee of quality that aims to comply with security rules. You can easily recognise the articles concerned by the words "flame-retardant" that accompany them on our website, with the corresponding standard. A large stock and an efficient delivery service.
THE ENVIRONMENT AND RECYCLING ACCORDING TO CTN
Companies working in the event sector use various materials. This activity is essentially short-term, and it is necessary, with each new event, to start from scratch. This mode of operation can be found at fairs and exhibitions, seminars, weddings, receptions, etc. To best preserve the environment, CTN has developed an ecological approach, CTN Recycling. Thanks to this process, it is now possible to enhance certain raw materials used during the decoration of showcases. Brushed cotton can thus be recycled, after being sorted and returned to CTN by customers. At the end of this virtuous cycle, brushed cotton is integrated into an insulation material. The carpets — Rewind® recyclable range and vinyl flooring - are themselves transformed into granules, which are then used to manufacture new PP plastic objects or new vinyl flooring. CTN provides containers (Big Bags and cages) so that its customers can easily return these materials to it at the end of each event. Or after each change in a shop window.
In conclusion, CTN offers you a multitude of solutions to enhance and make your shop window a unique, original and quality POS in order to attract consumers to commit themselves to your brand.
