Fashion Show Decoration
A fashion show is a unique event: it is both very brief yet must meet specific requirements. So, what factors should be considered when designing decor for a fashion show?
What materials can be used? How to respond accurately to client requests? Take a look at CTN's guide and tips.
WHAT ARE THE EXPECTATIONS FOR FASHION SHOW DECOR?
For fashion show decor, the professional managing the setup must succeed in finding materials that meet the aesthetic desires of the brand while being suitable for the constraints of such dynamic events.
A fashion brand is not just about clothes, but a whole world with a unique and well-crafted spirit. A fashion show aims to present new collections, and its decor must meet two objectives: fit into the world of the collection and brand and highlight the clothes.
The role of the styling professional will thus entail listening to and comprehending the brand's expectations in order to identify the most suitable solution. This solution may sometimes require creativity and sourcing original and unconventional materials. When we think of fashion show decor, our thoughts naturally gravitate towards the catwalk: the platform upon which the models will showcase the clothing. However, the setup encompasses much more than just that podium.
A fashion show is an immersive experience and a live spectacle. Typically lasting around ten minutes, the fashion show unfolds swiftly, necessitating an immediate immersion of the audience into its atmosphere. To achieve this, the decor must, among other things, effectively conceal the backstage commotion while showcasing the catwalk. The professional must therefore consider the various functionalities of the space but also help to expand the theme of the collection through the screening of videos or live music.
A fashion show is a dynamic event where last-minute changes can be made. The styling professional must therefore be responsive and flexible to adapt to the brand's requests.
CTN's wide range of offerings has been precisely designed to help you be responsive and flexible. We offer to work with a single supplier for all your decor equipment (floor coverings, fabrics, curtains, etc.), with tailor-made services designed to meet all the needs of professionals. From material sourcing and delivery to recycling, we provide comprehensive support from the inception to the culmination of your event project.
THE CENTRAL ELEMENT OF FASHION SHOW DECOR: THE CATWALK
While the catwalk isn't the only decorative element to consider during a fashion show, it remains the main component, requiring particular attention. Your mission: find a floor covering for the podium that can be installed quickly, aligns with the spirit of the fashion show and allows the models to move gracefully.
• PVC flooring is an excellent solution to cover a podium. Installation is quick, using double-sided tape, and the varied options cater to all aesthetics. Thus, you can use PVC flooring to create a mirrored effect or mimic wood. Our plain PVC floor, Smoothy, is particularly suitable for fashion show decor. It's a smooth, glossy floor that enables the creation of reflections with lighting. This type of flooring also exists in a matte finish for a more understated look.
• Another solution to cover the catwalk: a short-pile carpet. Like PVC flooring, the carpet is quick to install, thanks to double-sided tape. Our flagship product for a fashion show: a fluorescent carpet that will bring personality to the decor.
Complete the decoration of a fashion show
Once the catwalk is installed, what other elements should be considered to complete the fashion show decor?
• The set design of a fashion show may require masking certain installations. Hence, it's typical to install large curtains at the rear of the stage to conceal the backstage area. Stage skirts can also be installed along the entire length of the podium. To precisely meet your needs, our bespoke manufacturing service will help you create curtains and stage skirts with specific dimensions and finishes.
• To complement the fashion show and make the experience even more immersive, the brand may ask you to install a projection screen on which a video related to the collection's theme will be displayed during the show.
• Finally, a fashion show also involves an audience taking their seats all around the catwalk. It might therefore be necessary to install event carpeting in these areas, as well as at the entrance of the fashion show, especially to protect the floor of the space used, particularly when it's a historical or cultural venue with fragile floors.
BESPOKE FASHION SHOW DECOR SEARCH
Styling a fashion show can sometimes require a little creativity. In order to respect the client's vision, you may need to search for very specific materials and atmospheres.
To meet all these extraordinary demands, we have designed a bespoke decor search service. Our team will search for the materials you want to find or will assist you in designing solutions tailored to your needs, even the most original ones.
Fashion show styling requires an overall vision to consider both the catwalk, the space occupied by the audience, and the backstage area. This type of project also relies on specific skills, including sourcing the right materials and responsiveness to adapt to the brand's requests. By working with CTN, you'll choose a single supplier who can meet your needs at every stage of your project.
